Healthy Skepticism's new AdWatch: understanding drug promotion
نویسندگان
چکیده
منابع مشابه
Healthy Skepticism's new AdWatch: understanding drug promotion.
The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.
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ژورنال
عنوان ژورنال: Medical Journal of Australia
سال: 2003
ISSN: 0025-729X,1326-5377
DOI: 10.5694/j.1326-5377.2003.tb05730.x