Healthy Skepticism's new AdWatch: understanding drug promotion

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Healthy Skepticism's new AdWatch: understanding drug promotion.

The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.

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ژورنال

عنوان ژورنال: Medical Journal of Australia

سال: 2003

ISSN: 0025-729X,1326-5377

DOI: 10.5694/j.1326-5377.2003.tb05730.x